Why are Organizations taking advantage of the Power of Big Data to Accomplish Their Goals? There was a time when important company decisions were taken exclusively based upon experience as well as instinct. Nevertheless, in the technological age, the emphasis changed to information, analytics and also logistics. Today, while developing marketing methods that engage clients and also boost conversion, choice makers observe, analyze and also carry out extensive study on consumer habits to get to the origins rather of following traditional approaches wherein they very depend upon customer action. There was five Exabyte of info developed in between the dawn of human being with 2003 which has actually significantly enhanced to generation of 2.5 quintillion bytes data each day. That is a big quantity of data at disposal for CIOs as well as CMOs. They can use the information to gather, find out, and recognize Customer Behavior in addition to lots of various other elements before taki...